China’s largest retail chain said Thursday that it will ban the sale of clothing and accessories made with garbage bags, plastic bags and PVC pipe.
The country’s leading clothing brand, Prada — which is known for its bold designs and flashy ad campaigns — announced the ban on its website Thursday.
It will not sell products made with waste bags, nylon bags or PVC pipe, the statement said.
Gucci, which is owned by French luxury retailer LVMH, said the ban would be in place from May 1.
Guinness World Records said Thursday the ban is “likely to cause serious and permanent harm” to the environment and human health, and that it would affect more than 3.3 billion people.
The group’s chairman, Patrick Strand, said it was “the most comprehensive, targeted and stringent” ban yet.
The clothing chain, whose flagship collection is called the Polo and Gucci collection, said plastic bags will be banned on June 30, while the rest of its clothing line will be sold with PVC pipe from June 31.
The ban is aimed at helping China clean up its garbage.
Guizhou’s pollution crisis has become a major issue for China, with a string of recent deadly explosions, suicides and protests against the government’s harsh policies.
The Communist Party’s top environmental watchdog said last week that Beijing was not fully addressing China’s pollution problems, with the latest report noting that “pollution has been increasing” despite its pledge to reduce it.
The announcement comes as Beijing grapples with an unprecedented wave of pollution from factories, factories, homes and factories, which has killed more than 2,000 people and forced millions to flee the capital, Beijing.